The visual identity of the 46th Summer Film School Uherské Hradiště continues with the three-year visual cycle “Film by All Senses”. Following the SFS 2019 visual, which was dominated with the symbol of the mouth, it moves on to another sense, vision. Thus, the central motive of this year’s visual identity is the eye.
The eye reveals your emotions.
The eye is the door to a viewer’s soul.
The eye is one of the senses through which we perceive films.
The eye can see what’s nearby and in the distance.
The eye is the way to knowledge.
And as Markéta Steinert, author of the visual identity, points out: “80% of our perception is mediated through our vision, so keep your eyes wide open.”